Call Tracking enables you to monitor calls from your site and know exactly what marketing activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no longer will you have to guess how your caller has discovered you.
Why you need Call Tracking
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Clients with AdWords have an inborn need to monitor the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. call tracker With no visibility of telephone conversions, it is not really feasible to figure out if your investment in the key words on your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most customers are searching to monitor not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, crucial to the success of any business enterprise.