Optimising Page Content for Google

Optimising Page Content for Search Engines

The content of a web page is essential in affecting the position on the results page for searches. They typically locate these factors when analysing a web page for the most crucial keywords. That is very important for search engine optimisation.


This can be used by the programming language used to generate web pages (HTML) to make heading in the text stand out.

Keyword prominence

Search results give more weight to keywords found as opposed to others at the beginning of a section of text. If there’s a paragraph of text then also have an HTML heading for each section and it is wise to SEO company┬ábreak this up into sections that are smaller. Every time the search engine sees a heading, it will start the prominence standards again.

Keyword closeness

Search engines like google also attach some significance to how close keywords are to each other.

Keyword density

How many times a keyword or phrase happens on the page in comparison with the total number of words is defined as the keyword density. This really is considered by Google when ranking a page for a specific key word.

It is worth it to reduce on the number of redundant words to boost the density of the chosen key words for as this helps with search engine optimisation that people are optimising when writing copy for a webpage.


Search engines like google are unable to analyse pictures on a website and are only able to read text. To enable search engines to “read” what an image is about it takes to have a description attached. This is called “Picture alt tag” in internet programming jargon and refers to the alternate text for the picture.


On many web pages there are portions of text that may be clicked so that you can jump to other web pages. Google analyses the text used here and utilize the info to rate the web site.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the importance of using “alt tags” for images to input a text description: All of these are essential for search engine optimisation and have a part to play in getting to the top of the search results for the key words which are important to us.